Started in a Coffee Shop
Three years ago, I was sitting in a Wollongong café watching my mate struggle with his budget spreadsheet. He had fifteen different tabs open, formulas that made no sense, and was ready to throw his laptop out the window.
That's when it hit me – most budgeting advice treats everyone like they're accountants. But real people just want to know if they can afford that weekend trip to Byron Bay without checking their account balance with anxiety.
We started gulenarista because budgeting shouldn't require a finance degree. It should feel like having a conversation with someone who actually gets it.